TARGET AUDIENCE

WHO WE APPEAL TO
The target audience for our music video will be 14-20 year olds, as we are in this age group so this audience would relate more to our band. This song also appeals to a younger age group, as it is very upbeat and our video will also include a dance routine so this will appeal more to this age group as well as it is more interesting to watch. As this is are target audience we have to make sure that our costumes for the video are on trend as it is common for young artists to be fashionable. Much like other girl bands there is a member for every fan to identify with and like the best! So each girl has a different personality and a individual persona for all the different types of fans.