PIXIE LOTT

PIXIE LOTT 'TURN IT UP'
This music video contains a dance routine throughout, with mainly long shots used to show the whole body of Pixie and the dancers, and make the dance routine clear. It also helps to show the costume used in this scene of the video which involves pixie wearing her trademark shorts to help fit in with the image she wants to put across of being sexy by showing off her legs but in a subtle way and also keeping up with the fashion to appeal to her target audience which is mainly young girls age 5-20 as Pixie is also in this age group. This scene also involves a lot of mid shots of pixie Lott for her to connect more with the camera whilst dancing and also mid shots of the dancers foot work and detailing on the costumes which is very simple yet effective. The dance routine scene is set on a roof of a building which makes the dance look a lot more interesting. It also does a pan of the dancers which looks very effective as you are able to see clearly what is happening. This video also contains a narrative story to fit with the song lyrics and has performance cuts put in to make the video more interesting to watch. Another scene of performance shots is when Pixie is walking down the road , Pixie dancing alone on the roof and sat in the car whilst its raining. These contain a lot of close ups to show emotion, long shots and mid shots to show pixie dancing and still capture the emotion in her face. There are also extreme close ups used throughout the video of hands and props such as the phone, this is effective as it gives the audience are better idea of whats going on in the scene and gives these objects and idea of importance at the point of the video.