Using new media technologies in the construction and research, planning and evaluation stages was important as we really wanted to get as much detail as we could into the video.
Researching the different conventions of a music video was very important but also looking at the CD covers and the advertisement posters that came with it as a package was really key for us to succeed and make a product that was clear to our audience and that had a continuity in all areas.
Using things like youtube was perfect for us as we could watch any pop videos that we wanted including the song that we had chosen for ours, and pick out all of the conventions that we though where key. we also could use google to search for images of the CD covers and Promotional Posters for the artist of choice. The internet was a major player for us in the beginning as without it, it would have been very challenging for us to source all of the research we required. We used Itunes to get the track for the video its self and we used social networks to gain an audience and receive feedback!
We could also use the internet to create a facebook group for this production and this was a really easy and quick way to gain an audience and have them watch and feedback directly to us! Facebook is one of the biggest social networks on the internet and this was a really big factor for gaining audience feedback! Thinks like YouTube as i mentioned before where very useful in the research stages but also useful to us during post production as I posted the finished Music video onto YouTube and then posted a link to the facebook group so all of our friends and peers could watch the video and give us feedback to what they thought!
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