EVALUATION PT2

The way we have designed our main media product means that our target audience is girls in the age bracket of 11- 18 and this meant that when designing our ancillary products we had to take that into mind and make sure that our design revolved around that audience. The music video its self is very playful, fun and girly, we show ‘girl power’ through the narrative clips throughout the video and this addresses the target audience really well. But in the ancillary we don't have the power of video to get the message across, so we made sure that all of the photos we used would still be able to convey the message and speak to the audience with the same strength as the music video. We used costume and Photoshop to make all of the pictures bright girly and strong! For the CD cover and booklet we assigned each member of the band with a colour as this would give each of us an individuality but still maintain the unity of the band. We set up a simple picture using a chair against as modern backdrop and we each took it in turns to have a picture on the chair. I used Photoshop to add in the bright coloured text to match everyone's individual outfits. These individual photos where all used in main booklet and had everyone's lyrics that they sing in the song written out by their photo... This is another good way to link directly to the music video. The main cover for the CD was done once again in Photoshop and I managed to get all of our individual images and edit them together to create a group shot. I then added in ‘THE SUNDAYS’ to the bottom of the picture with all of the colours in the text. All though we didn't have individual colours for our outfits in the music video we could use dancing and narrative to appeal to the audience. So using colour in the pictures was the wisest choice for us as we had to keep the girl power message strong and make sure that we didn't loose the point of the song.