THE VIDEO
During the music video we will all be in a range of different outfits as we want to show a range of looks in the video and 'The Saturdays' also use a range of different outfits in their music videos. It is a common convention in mainstream music videos that the artist/ band will wear two or three looks and this creates more interest and can help with the narrative of the video.
We have three different outfits in our video and therefore three different looks for our audience to see. The first outfit in the video is all black, we all wore cute dresses, tops, leggings and skirts but we where all in black. This created a sense of unity at the start and made us look like a group. The all black look was really effective and made us all look like we where all wearing the same! The black look was used forthe main group shots of the song and the dance routine.
The next outfit in the video was coloured dresses and jumpsuits, We all wore different dresses and jumpsuits in different colours and bright patterns so we could all stand out as our own individual characters. We used these outfits for our single shots for each of our verses. we also used the outfit for the second location group shots where we all walk across the zebra crossing.
The final outfits are plain vest tops and skirts and shorts, thes outfits are for the narrative part of the video, when we have a boy character and we tie him to a chair and tease and taunt him. We chose these outfits because they are plain and we didnt want to have on clothes that drew the attention away from the story line of the scene.
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