EVALUATION PT4

Using new media technologies in the construction and research, planning and evaluation stages was important as we really wanted to get as much detail as we could into the video.

Researching the different conventions of a music video was very important but also looking at the CD covers and the advertisement posters that came with it as a package was really key for us to succeed and make a product that was clear to our audience and that had a continuity in all areas.

Using things like youtube was perfect for us as we could watch any pop videos that we wanted including the song that we had chosen for ours, and pick out all of the conventions that we though where key. we also could use google to search for images of the CD covers and Promotional Posters for the artist of choice. The internet was a major player for us in the beginning as without it, it would have been very challenging for us to source all of the research we required. We used Itunes to get the track for the video its self and we used social networks to gain an audience and receive feedback!

We could also use the internet to create a facebook group for this production and this was a really easy and quick way to gain an audience and have them watch and feedback directly to us! Facebook is one of the biggest social networks on the internet and this was a really big factor for gaining audience feedback! Thinks like YouTube as i mentioned before where very useful in the research stages but also useful to us during post production as I posted the finished Music video onto YouTube and then posted a link to the facebook group so all of our friends and peers could watch the video and give us feedback to what they thought!

EVALUATION PT2.

Evaluation Pt 2

EVALUATION PT2

The way we have designed our main media product means that our target audience is girls in the age bracket of 11- 18 and this meant that when designing our ancillary products we had to take that into mind and make sure that our design revolved around that audience. The music video its self is very playful, fun and girly, we show ‘girl power’ through the narrative clips throughout the video and this addresses the target audience really well. But in the ancillary we don't have the power of video to get the message across, so we made sure that all of the photos we used would still be able to convey the message and speak to the audience with the same strength as the music video. We used costume and Photoshop to make all of the pictures bright girly and strong! For the CD cover and booklet we assigned each member of the band with a colour as this would give each of us an individuality but still maintain the unity of the band. We set up a simple picture using a chair against as modern backdrop and we each took it in turns to have a picture on the chair. I used Photoshop to add in the bright coloured text to match everyone's individual outfits. These individual photos where all used in main booklet and had everyone's lyrics that they sing in the song written out by their photo... This is another good way to link directly to the music video. The main cover for the CD was done once again in Photoshop and I managed to get all of our individual images and edit them together to create a group shot. I then added in ‘THE SUNDAYS’ to the bottom of the picture with all of the colours in the text. All though we didn't have individual colours for our outfits in the music video we could use dancing and narrative to appeal to the audience. So using colour in the pictures was the wisest choice for us as we had to keep the girl power message strong and make sure that we didn't loose the point of the song.

EVALUATION PT1

Evaluation Pt 1

EVALUATION PT3

This is a target audience member and this what shew thought of our music video. We have learned a lot from our target audience and they have really helped us along the way we have created our facebook page and this has provided us with plenty of feedback on our first edits and our ancilary tasks. I have a previous post that explains what our audience said about of rough cuts and our ancilary tasks! and what we could do to improve and change things!


Our final video has had really good feedback and everyone we expected to like it, loved it! we have deffinatly adressed our target audience. We used the right narrative, the right costume and the right setting. We made sure that we adressed all of the feedback that was given to us and we made sure that we could change the appropriate sections of the video, to make the audience totally happy.

THIS IS THE FINAL MUSIC VIDEO FULLY EDITED AND READY FOR RELEASE.

This is the Photoshop document with all of the finished Pictures for the CD cover and booklet inside. I managed to edit everything together and I think I have created a very flowing almost uniform look to the booklet. I used the bright fonts through out and made sure that all of the writing was in the same font throughout! I brightened all of the photos to make the coloured tops we were all wearing really pop out of the page!

FEEDBACK

WHAT THEY THOUGHT
After leaving up our rough cut on the facebook group we have managed to accumulate some feedback from our peers and it has been very useful to us as now we have moved onto the final edit we have managed to radically change what we are conveying in the video. we now have ideas for a narrative section and a new location for the dance routine!! The feedback we got was all relativly the same and referred back to the simillarty of the shots and little variety that was in the video we have obviously adressed this issue in the final cut as we deffinatly dont want to have a video that people find boring to watch!

NA NA NARRATIVE

NARRATIVE SECTION
Soooooo we have realised by reveiwing our rough cut that we have no hint to a narrative to the video and this does make it very linier and feel almost boring and very 'I know what is coming next' so we have decided to really bluckle down and have come up with a simple set up that we cab fil and slot into the video which will add to the veiwing content but also make the video feel like it is actualy going somewhere!
We have decided to go and find a guy who will probably just be a friend from media! The whole aim of this set up is to convey 'girl power' we will tie the guy to a chair and have him blindfolded, we will then come up to the camera and show close up shots of different jars labeled with things like- chocolate, jam and syrup, we will then add discusting things to them like- salt and coffee and make him eat them! this will make us look like we have the power and no guy could mess with us or tell us what to do!!

THE FINAL SCHEDULE

MONDAY 8TH- Book the studio for the photoshoot for steph on the tuesday, Then book it for the friday the 11th for the photoshoot for the CD cover
FRIDAY 11TH- Filming everything all costumes and locations, and do photoshoot for the CD cover
WEDNESDAY 16TH- Begin the final edit!!!

CONSTRUTION

WHATS WORKING WELL
-We are really working well and pulling together as a group we are having a blast doing this project which is good as if we didnt get on it would be hard to complete this!
-We have had some really good feedback on our rough cut from our peers, they said that we had a really good structure to the video and they said that our dance routine was really good.
-We have sucsessfully come up and finished our dance routine and managed to use it in our video
WHAT NEEDS TO BE IMPROVED
-We need to film in a wider range of locations to show a little more variety in our video as we only have one location for the dance routine and it gets a little boring.
-We have to work on meeting the deadlines and not freaking out and rushing near the end.

FINAL ROUGH CUT VID.

THE FINAL ROUGH CUT!!!

So we managed to all sit down as a group and finsh roughly editing the video this gave us the chance to reveiw footage and gave us the opportunity to see what needed refilming and so on. We put together a rough cut of the video and this let us think about the structure and where the unfilmed narrtive sections where going to be placed. above you can watch the whole rough cut of the video. We also uploaded it to the facbook group to provide our audience and peers to watch and comment and for us to gain posotive and negative feedback.

RISK ASSESMENT 2

When we are doing our photoshoot we will need to be carefull and aware of the risks involved when doing this.

Risks involved when doing our photoshoot could include:-

-If we have any wires on the floor that we are using we need to make sure that no one trips over them and inguries themselves.

-If weare taking photos outside we need to make sure we bring a umbrella to cover the equipment and ourselves from the rain.

-Being aware of hot lamps and lighting and not going to near as there is a risk of burning.

We need to be aware of risks and do as much as we can to lower the risk of ourselves and others getting hurt by taking the nessicary precations needed to preven these risks from becoming a reality.

What different groups of people do you have in your genre?

The genre that me and my group are following to create our music video is 'Pop' and involves young women singing, dancing around dressed quite provoctively. The genre involves the girls in the music video looking sexy and seductive, although in the genre it does not only involve using women by male characters can also be used to represent the 'Pop' genre. In this genre when using male characters to respresent the genre by having the male characters looking quite attractive, clean looking and stylish.

What are the common stereotypes?

The common stereotypes of girl bands are girls dressed very stylish and trendy clothing and wearing a lot of make up. In the media today we see a lot of news and stories about girl bands doing bad things or getting in trouble. Girl bands such as 'Girls Aloud' and 'The Saturdays' have been seen to be quite troublesome but are conventionally very good dancers. All the female and male artists in this convention seemed to be very well groomed, always being up to date on the fashion and wearing a lot of designer clothing.However, in their photoshoots or in their music videos they can be airbrushed which gives a false perception of who they are and how they truely look.

Are they traditional or modern respresentations?

In the meida, it is a traditional representation in the media of females more so than males, because women were seen as 'House wifes'. This meant women having to stay at home, keep the house clean, cook and look after the husband as well as their house. However, over a long period of time the typical image of a women has changed, this is due to the moving of the times where women now dress showing a lot more flesh and look more provoctive rather than covered up.The Pop era was that ultimately in the 90's where bands such as 'The Spice Girls' and 'Steps' were created and made a huge hit and the image of women began to change. This was a turning point for the media as women where seen from a different perspecitve.

MOCK UP

ANCILLARY TASK 1

As part of our ancilary task we have to create an ''advertisement to appear in a magazine advertising our new song/ product.'' The advertisement has to be appealing, catchy and include a clear message of the product we are tring to advertise. As a group we had a big ideas session and came up with the idea of having each of the member of the band in a different costume to respresnt our song 'Work'. By having the girls dressed up in their work outfits to represent our song we thought would be a creative idea and would show to our audience that we are creative and unique to other existing girl bands. The costumes we have choosen are; A receptionist, a policewomen, lifeguard and a builder. We wanted the outfits to be suitable yet still give that femine, sexy and stylish look to them, which is one of the common conventions we are trying to stick to! Above you can see the rough mock up I have created for the magazine advertisment using the photo we took as a group, with us all in costume!

FACEBOOK

Nicole created a group on a large social networking site, which is used by all of our peers and our target audience! Facebook was a good way to get audience feedback and keep all our work together because it means that a wide variety of people are allowed to view, comment and like our work and give us feedback on improvements. The facebook group has been a major help for us to get audience feedback, as we can upload videos and images we have filmed and photographed and ask our audience if they like it and if there is anyhthing that can be imporved. It enables us to get our audience involved and keep them up to date on our project. Audience feedback is very important when producing a product because the product has to appeal and be aimed at them, so to have a website/ group where an audience can go and leave them thoughts wants helps them to express to us what we need to include in our product to satisfy their wants and needs. We recently uploaded a photo of us dressed up for one of ancillary tasks and are awaiting audience feedback for it.

SHOOTING THE VIDEO

WHEN AND WHERE
As a group we have all decided to organise photoshoots and filming shoots for parts of the music video and the ancillary tasks every week, preferbly on a Friday, as this is the one day a week where we are all free all day and have media in the afternoon. We started taking pictures, creating designs and setting ourselves a plan on when we were going to finish our music video and begin the editing process. Our shooting schedules for each week vary depending on if all of the members of our group as free. Our next shoot for filming and photographs is; 'Friday 4th March 2011' during this time we are going to make sure our ancilary tasks are complete, most of the footage is done and focus mainly on editing our final footage to make sure we complete our practical on time and to the highest standard. We have begun to experiment with the edting structure of our video and have completed a rough cut with rough footage to see what the video could look like.

BRANDING

UNDERSTANDING
We have to create and market our self as a brand otherwise we wont have created a promotional package that is right for marketing.
It is important for us as a band to portray ourselves as a posotive and good image so that we can appeal to our audience in the right way. We have branded our band 'The Sundays' and we are making sure that we have a good image and that we show off all good things in our music video. We have to give off a good vibe as a girl band and make sure that we can give a good message out to our audience and as brand be marketable, we have taken great time and detail into thinking out all of cotumes and our looks to make sure that we give off a good vibe and message.